Anna Matteucci, image consultant and personal shopper in Bologna
The person behind Bologna Style Tours and the online style school Scuola di Stile.
“I translate your personality into authentic style: I teach you to speak about yourself through what you wear.”
From fashion history to your wardrobe
I am Anna Matteucci, an image consultant with a degree in Fashion Studies from the University of Bologna, the oldest university in the Western world, and a specialisation from the Italian Image Institute.
What makes my approach different is the history of costume. I draw on the aesthetic languages of the past to help each client find an authentic style that goes beyond passing trends.
My 1, 2, 3 method
A practical system for balanced, personal outfits. It helps women express their personality through conscious choices and leave behind the daily worry of not knowing what to wear.
Focal point
Every outfit needs one element that draws the eye and tells your story.
Texture contrast
Materials that balance each other give depth to even the simplest look.
Colour harmony
The right palette for you makes every piece easier to combine.
What you wear is your best ally
I firmly believe in the psychological power of clothing. It is not vanity: it is a powerful tool of self-representation. The way we dress shapes how others see us and, above all, how we see ourselves.
Every day I work to turn my clients’ wardrobes into allies that support them in any situation, so they can focus on their goals with the confidence of communicating exactly the image they want.
Why I guide shopping tours in Bologna
Through Scuola di Stile, my online platform with more than 20 video courses including one on conscious shopping, I teach women to buy fewer, better pieces. My tours bring the same idea into the streets of my city.
Bologna is the perfect classroom: walkable, sheltered by its porticoes and full of shops where quality still matters. As your personal shopper in Bologna, I am never there to make you buy more. My fee is the same whatever you spend, so my only job is to help you leave with pieces that truly belong to you.
You can shop with me in the luxury boutiques of Galleria Cavour, learn the method in a styling session, or discover the city’s artisan and leather addresses.
Shop Bologna with me
Write to me with your travel dates and what you have in mind. I reply to every request personally.